Senior Living · Boardroom · Growth

Senior Living
Boardroom

Conversations that move the industry forward

Coming soon. The podcast for senior living operators, executives, and investors who want to understand what is actually driving occupancy, what the best portfolios are doing differently, and where the industry is heading next. Hosted by Jerry Vinci and Lanie Krugel.

BUILT FOR

Portfolio operators running 5 to 150+ communities

Marketing and sales leaders responsible for occupancy outcomes

Executive directors navigating growth in competitive markets

Investors and PE operators focused on senior housing performance

A CCR Growth Portfolio Podcast

Senior Living
Leadership

Hosted by Jerry Vinci · CCR Growth

20+

Episodes

4

Platforms

Free

Always

A CCR Growth Portfolio Podcast

01

Occupancy Growth

What the highest-performing portfolios are doing to drive consistent move-ins — and how they measure it.

02

Marketing & Attribution

Cutting APFM dependency, building owned demand, and knowing exactly which channels are producing results.

03

Portfolio Operations

How operators are building the systems, teams, and infrastructure that let them scale without losing control.

04

Industry Direction

Where senior living is heading — consolidation, technology, care models, and what leaders need to know now.

Your Host

Jerry Vinci & Lanie Krugel

Founder and CEO · CCR Growth · 20 Years Active in Senior Living

Jerry and Lanie bring a combined 20 years exclusively in senior living to every conversation. 20 years of building marketing and growth systems for communities across the US. Senior Living Boardroom is their way of putting that knowledge into the hands of every operator, investor, and executive who needs it.

20

Years exclusively in senior living. No other industries. Everything built around what moves occupancy in this specific market.

300+

Funnel variations tested since 2004. Every conversation backed by live data from real portfolios, not theory.

0

Clients lost in three years. The proof the systems work is in the retention, not the pitch deck.

"Senior living is one of the most important industries in the country. The leaders in this space deserve conversations that go deeper than surface-level marketing advice — and that is what we are building here."

— Jerry Vinci, Founder, CCR Growth · Senior Living Leadership Podcast